INSIGHTS

Discover bite-sized insights that help businesses, brands, and organisations turn understanding into influence, and guide public opinion toward measurable outcomes.
Generation Broke: How the Cash ISA Squeeze Threatens Young Savers and Building Societies Alike
Strategy
9min Read
16.12.25

Generation Broke: How the Cash ISA Squeeze Threatens Young Savers and Building Societies Alike

The government's assault on Cash ISA limits isn't just an existential threat to building societies, it's an economic mugging of the generation that can least afford it.
The Discord Effect: Why Gen Z's Platform Politics Should Be on Every Executive's Radar
Strategy
6min Read
10.12.25

The Discord Effect: Why Gen Z's Platform Politics Should Be on Every Executive's Radar

In September 2025, something extraordinary happened in Nepal. Thousands of young protesters didn't just take to the streets, they retreated to Discord, a messaging app better known for coordinating Fortnite raids than constitutional reform.
From Promise to Proximity: The Public Relevance Challenge for Britain's New Nuclear Age
Strategy
5min Read
10.12.25

From Promise to Proximity: The Public Relevance Challenge for Britain's New Nuclear Age

Why the government’s SMR breakthrough on June 10 is only the beginning of a far more complex battle for hearts, minds, and local consent.
UK Budget 2025: How Stealth Taxes and Regulatory Expansion Will Reshape Food Industry Economics Through 2027
Strategy
8min Read
10.12.25

UK Budget 2025: How Stealth Taxes and Regulatory Expansion Will Reshape Food Industry Economics Through 2027

In an age where quick getaways and packed itineraries dominate travel, a quieter movement is taking hold: slow travel.
Mobilising the Power of Public Opinion
Strategy
4min Read
10.12.25

Mobilising the Power of Public Opinion

The Strategic Lever Missing From Most Regulatory Approaches. When you work in markets where regulation can reshape entire business models, even the strongest legal strategy is vulnerable to forces operating far outside the drafting room.
Navigating Regulatory Riptide: How Businesses Can Avoid Being Cut Adrift When Caught in Legislative Undertow
Strategy
6min Read
10.12.25

Navigating Regulatory Riptide: How Businesses Can Avoid Being Cut Adrift When Caught in Legislative Undertow

When regulation overreaches, it doesn’t just slow progress, it can sink it. Broad legislative strokes often capture companies never meant to be in scope, pulling them into compliance, scrutiny, and public backlash they were never prepared for.
Don't Blame Joe Wicks: How a Weak Narrative Made Protein Bars an Easy UPF Target
Strategy
7min Read
19.11.25

Don't Blame Joe Wicks: How a Weak Narrative Made Protein Bars an Easy UPF Target

Joe Wicks' attack on protein bars as UPF isn't a nutrition issue; it's a comms crisis. Learn how a weak narrative threatens the food industry & how to reclaim it.
Activist Report Threatens UK Farming & Food Choice
Strategy
8min Read
19.11.25

Activist Report Threatens UK Farming & Food Choice

An 'insider' report on the UK food industry is not what it seems. Read our op-ed exposing the activist agenda designed to sabotage British farmers & limit your food choice.