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PERSPECTIVE
Discover bite-sized insights that help businesses, brands, and organisations turn understanding into influence,
and guide public opinion toward measurable outcomes.
Lifestyle
23.2.26
Mission Creep: ASH's pivot to alcohol
With UK smoking rates at an all-time low of 10.6%, Action on Smoking and Health (ASH) should be taking a victory lap. Instead, the campaigning giant is quietly shifting its crosshairs.
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Lifestyle
20.2.26
The New Temperance Movement: When public health advocacy becomes prohibitionist
The Victorian campaigners of the 19th century spoke of "moral depravity" and "sin." Today’s advocates speak of "carcinogens" and "societal harm." The language has evolved, but the objective remains eerily familiar.
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Strategy
8 MINS
11.2.26
Speaking to Empty Chairs: How UK governance changed the lobbying landscape
While traditional lobbying once succeeded by influencing visible decision-makers, a structural redesign of the UK system means power has shifted elsewhere, making the old model increasingly ineffective.
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Strategy
9 MINS
4.2.26
The WHO declares War on Wine
The WHO’s latest salvo in the war on wine? A demand for 50% price hikes by 2035, locked in by inflation-linked tax escalators designed to make alcohol permanently less affordable.
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Strategy
2.2.26
Regulatory Vandalism: How new UK food health scores penalise consumers and undermine industry investment
Before imposing mandatory targets and updating the nutrient profiling model, the government should pause, consult properly with industry and wait to see whether the advertising restrictions that only just came into force actually work.
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Strategy
22.1.26
The Policy Priesthood, Part II: The NGO Smoking Gun. How Calls to Exclude Industry Expose a Deeper Problem in Food Policymaking
A recent editorial in The Grocer from the Food Ethics Council represents a dangerous fantasy masquerading as democratic reform.
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Strategy
9 MINS
19.1.26
Why Food Companies Need to Get Ahead of the UPF Backlash Before Public Opinion Hardens
With global food giants now facing "first-of-its-kind" lawsuits, the industry has reached a critical threshold. This analysis explains why technical compliance is no longer enough to survive the hardening public narrative.
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Strategy
7 mins
13.1.26
The Dangerous Illusion of the Policy Priesthood: Why Excluding Industry from Health Policy Will Backfire
Effective health policy requires a "broad coalition," not a "policy priesthood." Real progress is made through transparent, collaborative problem-solving rather than academic virtue signalling.
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Strategy
9min Read
12.1.26
Generation Broke: How the Cash ISA Squeeze Threatens Young Savers and Building Societies Alike
The government's assault on Cash ISA limits isn't just an existential threat to building societies, it's an economic mugging of the generation that can least afford it.
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Strategy
6min Read
11.1.26
The Discord Effect: Why Gen Z's Platform Politics Should Be on Every Executive's Radar
In September 2025, something extraordinary happened in Nepal. Thousands of young protesters didn't just take to the streets, they retreated to Discord, a messaging app better known for coordinating Fortnite raids than constitutional reform.
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Strategy
4min Read
9.1.26
Mobilising the Power of Public Opinion
The Strategic Lever Missing From Most Regulatory Approaches. When you work in markets where regulation can reshape entire business models, even the strongest legal strategy is vulnerable to forces operating far outside the drafting room.
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Strategy
6 mins
8.1.26
The WHO's War on Moderate Drinking: How the 'Tobacco Playbook' Threatens Consumer Choice and Common Sense
Investors are right to fear that alcohol is having its “tobacco moment”, following escalating warnings from the World Health Organization about its risks.
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Finance
8 MINS
1.1.26
2025 Was the Year Regulation Stopped Being a Cost, And Became a Constraint.
In 2025, UK regulation has shifted from a series of individual rules to a cumulative operating condition that dictates how businesses innovate, invest, and interact with the state.
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Finance
6 MINS
31.12.25
A Milkshake Tax: When Good Intentions Curdle Into Bad Policy
When Chancellor Rachel Reeves announces her much-leaked “milkshake tax” next week, she will frame it as a brave public health intervention.
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Finance
8 MINS
29.12.25
Fraud, Confusion, and the Electric Vehicle Tax That Proves Government Has Lost the Plot
Rachel Reeves announced a pay-per-mile tax on electric vehicles in her November 2025 Budget and has been warned that it will trigger a surge in mileage fraud.
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Strategy
9 MINS
21.12.25
When Regulatory Ambition Meets Economic Reality: The Brussels Effect's Self-Inflicted Wounds
The Brussels Effect, where EU regulations become de facto global standards, once represented genuine power. But somewhere between GDPR's success and the AI Act's struggles, Brussels confused regulatory output with regulatory influence.
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Strategy
5min Read
10.12.25
From Promise to Proximity: The Public Relevance Challenge for Britain's New Nuclear Age
Why the government’s SMR breakthrough on June 10 is only the beginning of a far more complex battle for hearts, minds, and local consent.
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Strategy
8min Read
10.12.25
UK Budget 2025: How Stealth Taxes and Regulatory Expansion Will Reshape Food Industry Economics Through 2027
In an age where quick getaways and packed itineraries dominate travel, a quieter movement is taking hold: slow travel.
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Strategy
6min Read
10.12.25
Navigating Regulatory Riptide: How Businesses Can Avoid Being Cut Adrift When Caught in Legislative Undertow
When regulation overreaches, it doesn’t just slow progress, it can sink it. Broad legislative strokes often capture companies never meant to be in scope, pulling them into compliance, scrutiny, and public backlash they were never prepared for.
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Strategy
6 MINS
9.12.25
How Jaguar Mistook Visibility for Public relevance, and Lost Its Permission to Operate
Jaguar thought they were achieving public relevance by riding the progressive zeitgeist. What they actually did was destroy their permission - or licence - to operate from the general public.
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Strategy
8 MINS
25.11.25
Rebuilding Societies: How Mutuals Can Fight Back Against Rachel Reeves’ Cash ISA Raid
When government policy threatens the lifeblood of British homeownership, navigating regulation PR becomes a fight for the survival of the mutual sector.
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Strategy
7min Read
19.11.25
Don't Blame Joe Wicks: How a Weak Narrative Made Protein Bars an Easy UPF Target
Joe Wicks' attack on protein bars as UPF isn't a nutrition issue; it's a comms crisis. Learn how a weak narrative threatens the food industry & how to reclaim it.
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Strategy
8min Read
19.11.25
Activist Report Threatens UK Farming & Food Choice
An 'insider' report on the UK food industry is not what it seems. Read our op-ed exposing the activist agenda designed to sabotage British farmers & limit your food choice.
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Strategy
9 MINS
15.11.25
Another Tax Raid on Packaging Won't Cut Plastic, It'll Just Cut Growth
As the Treasury eyes a new plastic packaging tax raid, UK businesses face a "double taxation" burden that threatens growth without solving environmental failures.
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